Craft is your towny food in a big city market. We cater to those who are tired of boring run-of-the-mill cuisine and want a little more amp injected into their meal.
You say, “I wanna burger”, we say, “I got a special you’ve gotta try? You like hoisin sauce?”. You think to yourself, “Is that seafood”, but before you embarrass yourself we continue on and say, “Trust me. You’ll like it. 50 others just left satisfied.” And you leave happy and satisfied.